TORONTO — Loacker, an Italian brand known for its wafer cookies, is celebrating its 100th anniversary by collaborating with Canadian bakers Jenna Rae Cakes.
“As we honor 100 years of Loacker, we reflect on the journey that has brought us here,” said TJ Rooney, president, North America at Loacker. “Since 1925, Loacker’s core values to be uncompromising and to always pursue outstanding quality have stood strong. This partnership recognizes the ‘pure goodness’ that has defined Loacker for a century.”
The partnership with Jenna Rae Cakes is part of the wafer brand’s “goodness is a rebel’s choice” platform. The birthday celebrations will kick off with the ceremonial unveiling of a 4-foot, 100-layer cake designed by Jenna Rae Cakes.
“We’ve built our company with a focus on celebrations, family and quality, and we believe that celebrating birthdays brings an added touch of sweetness to life,” said Jenna Hutchinson, co-owner and founder of Jenna Rae Cakes. “We’re excited to celebrate 100 years of Loacker, and we can’t wait to share what we’ve been working on to mark this impressive milestone.”
Keeping the celebrations going throughout the year, Loacker will debut special anniversary packaging in addition to hosting activities and events for global consumers.
