LOS ANGELES —Lenny & Larry’s debuted its new extension of The Boss! Line with its first nutrition bar.
Lenny & Larry’s created the bar with consumers in mind who were seeking a natural probiotic that supports protein absorption and digestive and immune health.
“We’re thrilled to offer a new better-for-you option to our consumers based on the market’s demand for more protein and immunity support,” says Lenny & Larry’s CEO, Jolie Weber. “Research shows that immune support is one of the most desired functional benefits that consumers are looking for. With the addition of The Boss! Immunity Bar, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars.”
The Boss! Immunity Bar is a high-protein bar with low sugar that supports immune health. The crunchy wafer bar includes 17 grams of dairy and plant protein, BC30 probiotics and 2 grams of sugar. Flavors include Peanut Butter Cup, Caramel Macchiato, Chocolate Mint Brownie and Maple French Toast.
The new product is available for purchase online and through Amazon.com in a 4-pack for a suggested retail price of $7.99 to $8.49. It is also available in single options from $2.49 to $2.99. Boss! Immunity Bars are also sold nationwide at select health and fitness retailers.
