LOS ANGELES — Lenny & Larry’s, best known for its protein-based baked goods, has unveiled FITZELS as the newest addition to its product portfolio.
“Lenny and Larry are protein-powered and don’t believe you should ever compromise when it comes to fun or snacking,” said Jolie Weber, CEO of Lenny & Larry’s. “They’ve inspired us to amp up our snacking game with the big flavors of convenient on-the-go FITZELS.”
The baked snacks boast 18 grams of protein per 3-ounce bag. FITZELS are available in three flavors: Pizza Palooza, Boujie Mustard and Everything Bagel.
“Lenny & Larry’s have made it easy to both eat protein and keep it tasty with their protein cookies and bars,” said Chris Cook, senior VP of marketing and innovation at Lenny & Larry’s. “The new FITZELS expand protein snacking occasions. They meet the growing demand for salty, crunchy, bold flavor with 18 grams of plant-based protein in a hearty 3-ounce portion.”
As with other products in the Lenny & Larry’s brand, FITZELS are certified vegan and Non-GMO Project Verified and contain no soy ingredients, high fructose corn syrup or artificial sweeteners.
FITZLES are available on Amazon, Walmart.com, Lenny & Larry’s website and the Innovation Center at Sprouts Farmers Market.
