CHARLOTTE, NC — Lance is bringing the heat with its newest limited edition sandwich cracker flavor.
The Campbell’s Co. snack brand released Nashville Hot, marking the first new variety from Lance in nearly four years.
“Lance has always fueled our consumers’ hustle, and now we’re doing it with a spicy kick,” said Chris Hood, director of marketing for Lance. “With Lance Nashville Hot, we’re honoring a flavor inspired by our Southern roots in a way only Lance can: sandwiched between our iconic crackers. It’s our take on a well-known classic made for anyone craving deliciously bold flavor, packaged in a convenient on-the-go format.”
The Nashville Hot flavor is inspired by the savory, tangy and spicy profile of a Southern chicken sandwich. Lance’s new offering features a creamy cheddar filling fused with dill pickle and heat between two Toast Chee Cheddar Crackers.
The limited-edition release comes in a 10-pack of six crackers and is available at retailers nationwide, including Walmart and Food Lion, at an SRP of $5.69.