Laird Superfood acquisition strengthens wellness market position

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Laird Superfood acquisition strengthens wellness market position

29 Dec 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

BOULDER, CO — Laird Superfood, a producer of better-for-you clean-label products including protein and energy bars, has entered an agreement to acquire Navitas, a premium food brand with a portfolio ranging from baking mixes to organic snacks.

“This acquisition represents a meaningful step forward in our strategy to build a scaled, diversified platform in functional nutrition,” said Jason Vieth, CEO of Laird Superfood. “Navitas is a pioneering brand that shares our unwavering commitment to high-quality, clean-ingredient, functional nutrition. We believe the Navitas brand and portfolio of organic superfoods is a great complement to Laird Superfood and propels us forward in our strategic goal of building a scaled platform of healthful food and beverage brands.”

The $38.5 million cash transaction — conducted through Nexus Capital Management — will combine both companies’ portfolios, expanding Laird’s position in the superfoods and wellness market. Additionally, the merger will amplify supply chains, sourcing networks and distribution channels.

“We believe the Navitas brand and portfolio of organic superfoods is a great complement to Laird Superfood and propels us forward in our strategic goal of building a scaled platform of healthful food and beverage brands.” — Jason Vieth | CEO | Laird Superfood

“We are pleased with the opportunity to combine with Laird Superfood,” said Ira Haber, CEO of Navitas. “The highly complementary nature of our product portfolios and our shared focus on health-and-wellness-minded consumers make this a natural fit. We believe bringing together two mission-driven brands with a common commitment to clean, high-quality nutrition positions the combined platform for continued growth.”

By combining Navitas’ expertise in nutrient-dense foods with Laird’s concentration on real-food performance, the companies will be able to leverage their resources to improve new product development. Funding from Nexus will not only support these endeavors but also back Laird in pursuing other food and beverage brands.

“Laird Superfood and Navitas are two brands built on authenticity, integrity and a shared commitment to real, nutrient-dense food,” said Kayla Dean Obia, principal at Nexus. “We believe this partnership creates a powerful foundation for innovation and long-term growth while staying true to the values that resonate so strongly with today’s health-conscious consumers.”

The acquisition is expected to close Q1 2026.

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