NINOVE, BE – La Lorraine Bakery Group (LLBG), a family-owned milling and baking company headquartered in Belgium, has taken a 50% stake in Bakery de France, a frozen bakery company located in Washington, DC. This partnership will accelerate both companies’ growth plans and further expand their positions in the North American market.
Founded nearly 40 years ago and successfully managed by the Salameh family, Bakery de France focuses on innovation and providing top-quality products like authentic European breads, rolls and breakfast pastries. Alexander Salameh, the previous COO of Bakery de France, has been appointed as the new CEO of the company.
“This partnership further reinforces our commitment to our customers and our team members as we continue our exciting journey together,” Salameh said.
LLBG aims to transform the bakery market by delivering a variety of authentic fresh and frozen bakery products.
“This partnership further reinforces our commitment to our customers and our team members as we continue our exciting journey together.” — Alexander Salameh | CEO | Bakery De France
“We are very happy and proud that we can start a new growth story on a new continent together with the Salameh family,” said Guido Vanherpe, Group CEO at LLBG. “After more than 80 years of growth in more than 35 countries on the European continent, Turkey and the Middle East, we now have a great opportunity to scale our expertise and further expand our international footprint to the North American market.”
With the same values, entrepreneurial experience and long-term vision, the new joint venture partnership will allow LLBG and Bakery de France to scale the North American artisanal market.
