Kodiak named official partner of USA Climbing

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Kodiak named official partner of USA Climbing

15 Jul 2024

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

PARK CITY, UT — Kodiak, best known for its high protein and whole grain products, was named the official Breakfast and Bars Sponsor of USA Climbing, the national governing body for competitive climbing.

“It is such an honor to be an official sponsor of USA Climbing,” said Cory Bayers, CMO of Kodiak. “Epic comes in so many different forms and these athletes truly embody the Kodiak mantra. As a partner, we’re thrilled to be a part of fueling greatness and giving these incredible men and women what they need to conquer their wildest days.”

As a corporate sponsor, the bar company will provide breakfasts and snacks at the USA Climbing National Training Center’s Kodiak Pantry as well as various climbing events across the country.

“We’re very excited to be partnering with Kodiak Cakes as we prepare for our biggest competition yet,” said Marc Norman, president and CEO of USA Climbing. “This new partnership comes at a perfect time for our team as we know Kodiak will fuel our athletes with nutritious food options and set them up for success as they take on their next challenge.”

In addition to the sponsorship deal, Kodiak has signed Natalia Grossman, who will make her Olympic debut at the 2024 Olympic Games in Paris this summer, to its roster of athletes.

“Kodiak’s products are protein-packed and 100% whole grain, ensuring I’m fueled up for every climb,” Grossman said. “I’m so excited to be taking this next step with a brand that closely aligns with my values and love for the great outdoors and epic adventures.”

Kodiak is also backed by various athlete investors such as Travis Kelce, Joe Burrow, Dak Prescott and CC Sabathia.

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