Kodiak earns investment from star-studded lineup including Joe Burrow and Travis Kelce

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Kodiak earns investment from star-studded lineup including Joe Burrow and Travis Kelce

17 Feb 2022

Liz Goodwin

Liz Goodwin is a Texas-born journalist and photographer. Although a Southerner at heart, she fell in love with the Midwest at the University of Missouri where she earned her bachelor's of journalism. When she’s not writing or behind a camera, she loves to cook, find new restaurants, and spend time outside. Her favorite baked goods include croissants and crackers, especially when topped with fig jam and brie.

PARK CITY, UT — Kodiak, a fast-growing brand known for its high-protein breakfast and snack staples, has announced that it has received an investment from Patricof Co., a highly specialized private investment firm for professional athletes.

Joe Burrow, quarterback for the Cincinnati Bengals; Travis Kelce, tight end for the Kansas City Chiefs; and Sloane Stephens, tennis player are a few big names among several other sports professionals that participated in the investment. The investment company joins the existing investor L Catterton, a world leader in the consumer investment space, to fuel Kodiak’s retail expansion and other growth.

“Through this long-term partnership, we not only have an opportunity to fuel notable players and insiders within the sports world who have found their recipe for success, but we are also connecting them directly with our mission to inspire healthier eating and active living,” said Joel Clark, CEO of Kodiak.

Kelce also expressed excitement to be able to work with a company that he is himself an enthusiast of.

“I’ve been a fan of Kodiak products for a long time and excited to officially collaborate with the brand,” Kelce said. “Their cakes are high-protein, whole grain, and taste great. I’m looking forward to working with the Kodiak team and collectively bring the brand to even more consumers.”

Clark said that each of the investors’ attitudes toward success and healthy living align with the brand’s mission.

“Each of these investors is hungry for excellence and always working to improve their performance,” he said. “And with the proper nutrition, they can compete at the highest level and conquer their own frontiers – inspiring their fans and our consumers along the way.”

Patricof will also be working with the brand to create an athlete advisory council, facilitating quarterly meetings between the athlete investors and members of the c-suite to co-create new products, marketing campaigns and sustainability initiatives.

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