PARK CITY, UT — Kodiak, a whole grain breakfast and snacking company, and its chief brand officer, Zac Efron, have partnered with the Vital Ground Foundation, a non-profit that works to protect the North American grizzly bear population, to launch the Keep It Wild campaign.
The campaign’s goal is to raise awareness and educate consumers on the importance of land conservation and bear preservation.
Kodiak has also partnered with artist, wildlife advocate and Alaska bear guide, Brooke Bartleson to create limited-edition prints, products and apparel to support the campaign. All proceeds, as well as dollar-to-dollar matches from Kodiak, will go directly to the Vital Ground Foundation to help in its wildlife conservation efforts.
“Kodiak’s mission to feed epic days and wilder lives by inspiring people to get outside and enjoy nature is the epitome of the Keep It Wild campaign,” said Cory Bayers, marketing officer of Kodiak Chief. “We wanted to create a way to educate people on how vital land conservation and bear preservation are for the future of nature’s playground in a way that was authentic to our brand. Bringing together Zac Efron, Brooke Bartleson and incredible brands that align with our values in such a great way allows us to give back to organizations like the Vital Ground Foundation that are doing such incredible work for the environment.”
Consumers can purchase Keep It Wild merchandise on Kodiak’s website.
