BATTLE CREEK, MI — In anticipation of the return of football season, Kellogg Co. brand Town House is giving its crackers a sporty twist with new Game Day Dippers. The football-shaped crackers are not only shaped like the sports ball but marked with related symbols like football helmets and goalposts, offering a thematic touch to game day food spreads and tailgates.
“With successful launches of Town House Dippers and Dipping Thins, we took a fan favorite product to the next level by introducing the first-ever football-shaped crackers to the Town House portfolio with the help of a true game day legend – just in time for the return of football season,” said Carrie Foose, director of brand marketing, Kellogg’s Crackers.
To promote the limited-edition product, Town House is partnering with former pro football player and college game day analyst Desmond Howard to share his favorite game day dip recipes and cracker dipping techniques.
Town House Game Day Dippers are available for a limited time at grocery stores nationwide at an MSRP of $5.09 for an 11-oz. box.
