BATTLE CREEK, MI — Cereal and snack lovers’ minds can stop racing to figure out what blast-from-their-past cereal will be the new Kellogg’s Jumbo Snax sensation. In honor of National Snack Day on March 4, the company introduced Kellogg’s Cinnabon Bakery Inspired Jumbo Snax — the newest fan-favorite cereal to be transformed and “jumbo-fied” for snack time.
Featuring cinnamon-sugar swirl-shape pieces, each Kellogg’s Cinnabon Bakery Inspired Jumbo Snax bite evokes the experience of enjoying a delicious cinnamon roll and offers the classic Cinnabon taste consumers expect. The new flavor hits cereal aisles nationwide in April alongside new Kellogg’s SMORZ Jumbo Snax. The newly returned Kellogg’s SMORZ Cereal, recently reimagined for snacking, features toasted graham square pieces dusted with marshmallow and rich chocolate flavors.
“Kellogg’s Cinnabon Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we’ve received numerous social media requests to bring back the cereals,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. “The new Kellogg’s Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors.”
The two new flavors join the Kellogg’s Jumbo Snax lineup that includes Kellogg’s Froot Loops, Apple Jacks, Corn Pops and Kellogg’s Frosted Flakes-inspired Tiger Paws.
Kellogg’s Cinnabon Bakery Inspired and SMORZ Jumbo Snax have a suggested retail price of $5.49 for a 12-pouch multipack with 0.42-ounce single-serve bags designed midafternoon or on-the-go cereal snacks.
To learn more about Kellogg’s Jumbo Snax, follow @Kelloggus on Instagram and Facebook and visit www.JumboSnax.com.