PARISIPPANY, NJ — Spooky season is encroaching slowly but surely, and Keebler is leading the way with its new Limited Edition Spookie Fudge Stripes cookies.

In partnership with select zoos across the country — Phoenix Zoo, Kansas City Zoo & Aquarium, Nashville Zoo at Grassmere, and Jacksonville Zoo and Botanical Gardens — the Ferrero North America brand is inviting consumers to participate in an interactive “Find the Stripes Zoo Scavenger Hunt” via the QR code placed on the Fudge Stripe packaging.

With a scan of the QR code, consumers can find striped animals around the zoo and log their discoveries for a chance to win an annual zoo membership and behind-the-scenes animal experience.

“We believe the best adventures happen when families explore together,” said Kelly Flaherty, brand marketing for Keebler Fudge Stripes. “This Halloween, we’re inviting families to discover our new Spookie Fudge Stripes cookies in stores and uncover the wild world of striped animals alongside other zoo Halloween traditions.”