ORRVILLE, OH — Five years into his tenure at The J.M. Smucker Co., parent company of Hostess and other CPG brands, John Brase’s role has been expanded to president and COO.
Brase oversees various segments, including Sweet Baked Snacks, and will now support J.M. Smucker’s sales, operations and supply chain functions. His new responsibilities also include participating in industry associations and specific external engagements.
“This promotion acknowledges the breadth of John’s responsibilities and the positive impact he’s had on our business performance over the past five years,” said Mark Smucker, board chair and CEO of J.M. Smucker. “It also supports the ongoing development of our executive talent, as we continue to position the organization for long-term growth and success.”
Brase joined the company in 2020, serving as its COO and bringing more than 30 years of consumer goods experience. During his time at the company, he’s played a critical role in strengthening the company’s organization and portfolio as well as supporting the introduction of the Transformation Office, which has spurred cost savings and productivity improvements.
“The Smucker portfolio is synonymous with everyday brands consumers love, and I’m incredibly energized to take on these additional responsibilities and to continue to work closely with Mark and the entire team as we further advance our strategy and build on our key growth platforms,” Brase said.
This promotion follows the February appointment of Judd Freitag as senior VP and GM of the Sweet Baked Snacks segment.
