MOUNT LAUREL, NJ and HOBOKEN, NJ — J&J Snack Foods has expanded its product portfolio with the acquisition of Thinsters from Hain Celestial. The all-cash transaction was completed April 8.
“We are thrilled to add Thinsters to our growing portfolio of fun brands,” said Dan Fachner, president and CEO of J&J Snack Foods. “This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters’ dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.”
Thinsters, bite-size cookies made from simple ingredients, was acquired by Hain Celestial in late 2021. In selling the brand to J&J Snack Foods, Hain Celestial can optimize its portfolio of better-for-you products and pay down debt.
“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” said Wendy Davidson, president and CEO of Hain Celestial. “We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership.”
The acquisition of Thinsters continues J&J Snack Foods’ history of value-building transactions, including its recent acquisition of Dippin’ Dots in June 2022.
“We look forward to bringing J&J Snack Foods’ sales, marketing and innovation capabilities to the already popular Thinsters brand,” Fachner said. “This acquisition represents a significant step forward in our strategic vision to offer the widest variety of delicious and fun snacks under one roof.”
