SAN RAFAEL, CA — Organic energy bar brand Jambar issued a response to the growing consumer and retailer demand for flexible snacking options in the form of a new 1-ounce mini bar line.
As retailers search for a bar size that broadens snacking occasions and increases trial purchases, the launch of the new line provides convenience, performance fueling and everyday snacking.
Consistent with the original product line, Jambar Minis are certified organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has 5 grams of protein and contains 120 calories.
“We’ve heard consistently from families, athletes and retailers that they love Jambar’s ingredients and taste, but want more choices for how and when they fuel,” said Jennifer Maxwell, founder and CEO of Jambar. “Minis allow us to deliver organic, whole-food energy in a size that supports portion control and convenience.”
Jambar Minis are available now for retail and foodservice distribution and are sold in 6-count boxes in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody and Jammin’ Jazzleberry.
