ORRVILLE, OH — On the heels of the finalization of J.M. Smucker Co.’s acquisition of Lenexa, KS-based Hostess Brands, announced Nov. 8, the company announced the formation of its new strategic business area, Sweet Baked Snacks.
“We are excited to share this updated strategic business area structure and the leaders who will drive the continued momentum of our leading brands in these growing categories,” said Mark Smucker, board chair, president and CEO.
“With this newly created structure, we are better positioned to take advantage of synergies, which will allow us to leverage the best-in-class expertise we have in our organization around innovation, marketing, commercial activation and supply chain management.” — Mark Smucker | board chair, president, CEO | J.M. Smucker Co.
Additional leadership changes followed to support the acquisition. Dan O’Leary, former chief growth officer of Hostess, was named senior VP of Sweet Baked Snacks and Pet. O’Leary brings over 20 years of experience in marketing, brand building, M&A and growth strategy. He will report to John Brase, COO of J.M. Smucker Co.
“With this newly created structure, we are better positioned to take advantage of synergies, which will allow us to leverage the best-in-class expertise we have in our organization around innovation, marketing, commercial activation and supply chain management,” Smucker said.
