ARLINGTON, VA — The Consumer Brands Association (Consumer Brands), an organization championing the CPG industry, has announced its next board chair.
Effective Jan. 1, Mark Smucker, CEO and chair of The J.M. Smucker Co., will succeed Linda Rendle, chair and CEO of The Clorox Co., in the leadership role.
“I am honored to serve as chair of the Consumer Brands board of directors and to represent an industry that plays such a vital role in the lives of American consumers and the American economy,” Smucker said. “As leaders in CPG manufacturing, we have a responsibility to not only deliver trusted, quality products but to also drive meaningful innovation, consumer impact and opportunity for all of those who deliver products Americans count on each day. I look forward to working with my peers across the industry and with the Consumer Brands team to help shape a strong future.”
Before serving as CEO of the CPG company, Smucker held various leadership roles, including terms as president of two key divisions. During his term at J.M. Smucker, the company acquired Hostess Brands, forming a Sweet Baked Snacks business unit.
“With a proven track record of driving consumer-centric innovation and a deep passion for the CPG industry, Mark is well positioned to serve as our next board chair,” said Melissa Hockstad, president and CEO of Consumer Brands. “As the fifth-generation member of his family to lead the iconic company, Mark has demonstrated his ability to navigate rapidly changing environments, meet evolving consumer preferences and further grow a portfolio of brands that Americans love and trust. I look forward to working with Mark as we look to build on the incredible success happening at Consumer Brands and steer our industry forward.”
Smucker first joined the association’s board in 2016 and began his tenure as vice chair in 2024. With this shift in roles, Rendle will step in as board vice chair.
“It has been a privilege to serve as chair of the Consumer Brands board and to advocate for an industry that touches the lives of millions of Americans every day,” she said. “I’m proud of the progress we’ve made in elevating the voice of our industry and tackling the challenges that matter most to consumers. I have every confidence that under Mark’s leadership, Consumer Brands will continue its positive momentum.”
