LAS VEGAS — As the world reels from drastic economic, social and political shifts in recent years, consumers are also shifting not only where, when and how they purchase and consumer baked goods … but also why.
In “Life Through the Lens of Bakery,” the American Bakers Association (ABA)’s most recent study conducted by 210 Analytics and sponsored by Corbion, more than 1,500 consumers were surveyed on a variety of topics pertaining to purchase and consumption of baked goods.
One big theme in the study was consumers’ perception of what “better for” means to them — be it better for themselves, the planet or even their community.
While the study revealed that peoples’ propensity to indulge, especially for celebrations and special occasions, has not waned, there is also a mindfulness to avoid overindulging.