LENEXA, KS — Hostess Brands launched Kazbars, its newest innovation and a first-of-its-kind candy bar-inspired snack cake bar.
The new product features a combination of soft chocolate cake, crème, candy crunch and caramel or chocolate fudge.
“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” said Christopher Balach, general manager of Hostess Brands. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product testing, and we’re excited to see that translate in the marketplace.”
Available in Chocolate Caramel and Triple Chocolate, Kazbars will hit shelves nationwide starting in mid-March. Boxes containing eight 1.25 oz. mini bars will be available at mass retailers and grocery stores. Individually wrapped Kazbars can be purchased at convenience stores in a 2.75 oz. sized bar.
