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LENEXA, KS — Through Hostess’ latest product, consumers can have their crypto and eat it too.

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Inspired by recent headlines and the national conversation around cryptocurrency, the baking giant is launching its own “currency” with $TWINKcoin. The limited-time product is the first of its kind. It puts a new spin on classic Twinkies with a coin-shaped golden sponge cake filled with cream.

While the value of classic cryptocurrency is in flux, Hostess $TWINKCoin have a suggested retail price of $3.49.

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The cakes will be sold in 10-packs at Walmart stores nationwide starting in late June while supplies last. $TWINKcoin cakes are also available on PopWild, where consumers can purchase up to three boxes and receive free shipping.

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