LENEXA, KS — Through Hostess’ latest product, consumers can have their crypto and eat it too.
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LENEXA, KS — Through Hostess’ latest product, consumers can have their crypto and eat it too.
Inspired by recent headlines and the national conversation around cryptocurrency, the baking giant is launching its own “currency” with $TWINKcoin. The limited-time product is the first of its kind. It puts a new spin on classic Twinkies with a coin-shaped golden sponge cake filled with cream.
While the value of classic cryptocurrency is in flux, Hostess $TWINKCoin have a suggested retail price of $3.49.
The cakes will be sold in 10-packs at Walmart stores nationwide starting in late June while supplies last. $TWINKcoin cakes are also available on PopWild, where consumers can purchase up to three boxes and receive free shipping.