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Hostess, Peeps cupcakes hop onto shelves

Hostess PEEPS Cupcakes on background
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

ORRVILLE, OH — In celebration of the spring season, Hostess Snacks teamed up with PEEPS to bring the classic marshmallow snack to consumers in a new format.

The J.M. Smucker Co. brand collaborated to whip up PEEPS Cupcakes, featuring the traditional frosted golden cake filled with marshmallow creme and topped with bright yellow icing and the signature Hostess squiggle.

“Each year, we look forward to finding new ways fans can celebrate with the PEEPS brand, and this season’s partners offer fun additions to bring home alongside their favorite PEEPS Marshmallow treats,” said Caitlin Servian, brand manager for PEEPS.

Hostess PEEPS Cupcakes are available in an 8-count pack for a limited time at retailers nationwide.

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