ORRVILLE, OH — Hostess, a The J.M. Smucker Co. brand, introduced Mystery Flavor Twinkies, a limited-edition flavor in collaboration with content creator Taylor Calmus, best known as Dude Dad on social media.
“Hostess and Dude Dad share in bringing joy into consumer homes, so a collaboration on one of our iconic snacks was a perfect match,” said Chris Balach, VP of marketing, Sweet Baked Snacks, at The J.M. Smucker Co. “We’re excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavor.”
Hints about the mystery flavor will be featured on Hostess and Calmus’ respective Instagram pages.
Starting Aug. 1, consumers will have the chance to win a year’s supply of Twinkies by liking the sweepstakes post on the Hostess Instagram, commenting their guesses of the flavor and sharing the post to their Instagram stories. Contest entries must be received by midnight CT on Oct. 3.
“I was so excited when Hostess approached me with the idea of creating new Mystery Flavor Twinkies to help bring joy to families nationwide,” Calmus said. “I can’t wait for consumers to get their hands on the new product and see what adventurous flavor they think the creme filling may be.”
The flavor will be revealed in early October on social media.
The Mystery Flavor Twinkies will be available exclusively at Walmart through October.
Hostess recently teamed up with 7-Eleven to create limited-edition Hostess Twinkies with a Cherry Slurpee filling in celebration of 7-Eleven Day (July 11).
