ORRVILLE, OH — Hostess, a The J.M. Smucker Co. brand, introduced Mystery Flavor Twinkies, a limited-edition flavor in collaboration with content creator Taylor Calmus, best known as Dude Dad on social media.
“Hostess and Dude Dad share in bringing joy into consumer homes, so a collaboration on one of our iconic snacks was a perfect match,” said Chris Balach, VP of marketing, Sweet Baked Snacks, at The J.M. Smucker Co. “We’re excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavor.”