CHICAGO — Hometown Food Co., known for its portfolio of American baking brands and controlled by Brynwood Partners VIII L.P., finalized its acquisition of Birch Benders from Sovos Brands. The terms of transaction were not disclosed.
“The Birch Benders acquisition is a wonderful addition to Hometown Food Co.’s portfolio of brands and it increases our footprint in the better-for-you, breakfast and baking categories,” said Tom Polke, president and CEO of Hometown Food. “We are truly delighted to have the opportunity to support Birch Benders in its next phase of growth.”
Birch Benders joins other bakery brands under Hometown Food such as Pillsbury, Funfetti, Hungry Jack, Arrowhead Mills, White Lily, Jim Dandy, Martha White and De Wafelbakkers.
“We are thrilled to announce the acquisition of Birch Benders into Hometown Food Co.,” said Henk Hartong, chairman and CEO of Brynwood Partners. “Birch Benders was a pioneer in the health and wellness space and natural baking channel, and we are excited to further our commitment to the pancake and baking mix categories. This acquisition is complementary to our existing brand in the space, Arrowhead Mills and reinforces our commitment to and industry position in the better-for-you category.”
The better-for-you baking company was founded in 2011 and offers an expansive portfolio of keto, paleo and organic options at grocery and mass retailers and through e-commerce. Its products include toaster waffles, cookies, pancake and waffle mixes, pancake and baking cups, baking mixes and frostings, and syrups.
With the addition of Birch Benders to its brand portfolio, Brynwood Partners’ platform increases to more than $2.3 billion in annual sales.
