Highly anticipated gluten-free Cheez-It arrives

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Highly anticipated gluten-free Cheez-It arrives

15 Jan 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

CHICAGO — After an initial preview in mid-2025, Cheez-It is answering consumer demand for a gluten-free version of its classic cheese cracker. The Kellanova brand, now under the Mars, Inc. umbrella, debuted Cheez-It Original Gluten Free crackers, one of the most highly requested innovations in the brand’s history.

“Cheez-It fans have been asking for a gluten-free option for years, and we’re thrilled to finally deliver it with the same irresistible taste they love,” said Cara Tragseiler, senior brand director for Cheez-It. “We took the time to get it right, working carefully on the recipe and process to ensure gluten-free snackers can enjoy the same cheesy flavor and satisfying crunch without compromise. Now, even more fans can finally enjoy the Cheez-It experience they’ve been waiting for.”

Consumers can find the new gluten-free crackers at stores nationwide in 9-ounce boxes for an SRP of $4.49, as well as a slew of other snacking SKUs set to join the brand’s permanent portfolio this February.

The upcoming snacking innovations are designed to deliver exciting new flavors and multi-textural experiences:

Cheez-It Ultimate Snack Mix: This snack mix combines Cheez-It Original crackers, Cheez-It White Cheddar crackers, Cheez-It Snap’d Double Cheese, Cheez-It Grooves Sharp White Cheddar and salted square pretzels. (SRP: $4.49)
Cheez-It Crunch: Available in Kick’n Nacho Cheese, Zesty Jalapeno Cheddar and Sharp White Cheddar, these 3D crackers, which debuted in September, are now available in full-size 6.5 oz bags at retailers nationwide. (SRP: $4.49)
Cheez-It Snap’d Honey BBQ: These baked chips are coated in a blend of honey, tomato, hickory and cheddar cheese. (SRP: $4.49)
Cheez-It Grooves Loaded Nachos: Inspired by the Tex-Mex menu item, these ridged crackers combine toasted corn tortilla, taco seasonings, beef flavor and cheddar cheese. (SRP: $4.49)

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