IRVINE, CA — HI-CHEW, the beloved chewy and fruity candy brand, is partnering with Zola Bakes, a baking company known for its rainbow creations, to release a limited-time Halloween cookie inspired by HI-CHEW’s latest raspberry flavor.
The rainbow cookie box, which is available for purchase for $56 throughout the month of October on zolabakes.goldbelly.com, includes a selection of red and orange ombré cookies layered with raspberry jam. The cookies are then topped with a chocolate drip and Halloween decorations.
HI-CHEW candies also use a layering technique to give a more true-to-life flavor and color experience in each piece, and the jam within the cookies is a nod to the candy’s new flavor.
“We are always looking for ways to bring our flavors and unique candy attributes to life in a fun and engaging way,” said Tatsuya Takamiya, chief marketing officer at Morinaga America, the official distributor of HI-CHEW. “This custom cookie creation with Zola Bakes is a delicious representation of a fan-favorite HI-CHEW flavor merging with a new approach to layered enjoyment. We’re thrilled to have this cookie available for candy fanatics and cookie aficionados this Halloween season.”
Both companies set out to be innovators in their respective food spaces, taking trends and bringing them to the next level. Samantha Zola, the founder of Zola Bakes, said the collaboration was a perfect pairing.
“I am a huge fan of HI-CHEW and was thrilled by the opportunity to design a custom Halloween box with their new raspberry flavor,” she said. “When I started Zola Bakes, I was on a mission to give the rainbow cookie a millennial make-over. A collaboration with HI-CHEW for the most candy-obsessed holiday is the perfect way to accomplish just that.”
