Hershey ties up LesserEvil acquisition

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Hershey ties up LesserEvil acquisition

19 Nov 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

HERSHEY, PA — At the start of Q2, The Hershey Co. announced a definitive agreement to add LesserEvil to its portfolio. Seven months later, the company completed its acquisition of the organic, better-for-you snack brand, fortifying its salty snacks portfolio.

“The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions,” said Kirk Tanner, president and CEO of Hershey. “Through strategic investments and product innovation, we’re delivering more of what consumers want in their lives — from better-for-you options to indulgent treats. Building on our 130-year legacy, we’re charting the next generation of growth to lead the future of snacking.”

LesserEvil’s array of snacks, ranging from popcorn to extruded puff snacks, will slot in alongside Hershey brands, including Dot’s Homestyle Pretzels. The production of the brand’s offerings with high-quality, organic ingredients will remain a top priority.

Leaders at LesserEvil will remain with the organization to support its current commercial model, speed-to-market abilities and manufacturing. Together, the LesserEvil and Hershey teams will prioritize delivering on growth.

“At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking,” said Charles Coristine, CEO of LesserEvil. “We’re excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers and make an even greater impact together.”

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