HERSHEY, PA — The Hershey Co. is set to expand its snacking portfolio with a definitive agreement to acquire LesserEvil, a maker of organic, better-for-you snacks. It would join fellow salty snack brands including Dot’s Homestyle Pretzels.
HERSHEY, PA — The Hershey Co. is set to expand its snacking portfolio with a definitive agreement to acquire LesserEvil, a maker of organic, better-for-you snacks. It would join fellow salty snack brands including Dot’s Homestyle Pretzels.
“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” said Michele Buck, president and CEO of The Hershey Co. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”
The LesserEvil leadership team will remain with the brand to head its commercial model, manufacturing and speed-to-market capabilities. Hershey and LesserEvil will work in tandem to drive growth and gather insights on the category.
“LesserEvil has always been built on a foundation of clear purpose, constant innovation and a deep commitment to our people — fostering a vibrant culture rooted in mindfulness and better-for-you snacking using organic ingredients,” said Charles Coristine, CEO of LesserEvil. “Joining a company that shares our passion for responsible business, giving to a cause greater than oneself, and long-term vision makes this an incredible opportunity for our brand and our team. Hershey’s century-long legacy of excellence creates not just strategic alignment, but a true cultural home where we can continue to grow and make an impact.”
The transaction is expected to close later this year. This deal comes on the heals of some major leadership shifts at Hershey, including Stacy Taffet’s appointment to chief growth officer in March and Veronica Villasenor’s promotion to president of salty snacks.
