TORONTO —Heinz and Flowers Foods brand Wonder have partnered to release limited-edition 10-packs of buns starting June 23.
“Heinz has brought hot dogs and buns together for more than a century, so we felt like it was our duty as the world’s most iconic ketchup to rally our passionate fans and champion change for the age-old issue of unequal buns and wieners packs,” said Nina Patel, head of North American brand communications for the Kraft Heinz Company. “Today marks a monumental day for hot dog fans and we’re thrilled to announce that we brokered a partnership with Wonder to finally create buns in packs of 10.”
The move was spurred by the Heinz Hot Dog Pact, which garnered over 33,000 signatures from hot dog enthusiasts since last year.
“When Heinz created the Heinz Hot Dog Pact, the sheer volume of public response was too big to ignore,” says Kelly Backer, head of brand and category development, Wonderbrands. “With many of our fans speaking up about this issue, we saw this as an opportunity for Wonder to partner with our friends at Heinz and finally give hot dog fans what they’ve longed for.”
The 10-packs will be available at Ontario locations including No Frills, Real Canadian Superstore, Your Independent Grocer, Dollarama, Valu-mart and Fortinos.
