HOBOKEN, NJ — Hain Celestial Group reached a definitive agreement to sell its North American Snacks business — including brands such as Garden Veggie Snacks and Garden of Eatin’ — to Snackruptors, Inc., a Canadian, family-owned snacks manufacturer, for $115 million in cash.

“As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities,” said Alison Lewis, president and CEO of Hain Celestial. “Proceeds from the transaction will be used to reduce debt, strengthening the company’s financial position and leverage profile. The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value.”

Moving forward with a simplified North American portfolio, Hain Celestial will leverage this agreement to focus on its core categories and markets, including tea, yogurt and baby/kids products. The snacks portfolio represented 22% of the company’s net sales in fiscal 2025.