MEXICO CITY— Grupo Bimbo, the world’s largest and leading baking company, is joining forces with Bimbo Bakeries USA Inc. to announce the start of the seventh annual Bimbo Global Race.
The race takes place in over 33 countries and donates 20 slices of bread for each runner registered, which allows consumers to make a lasting impact on a global scale.
Participants can register for virtual or in-person involvement. Virtual participation is free of charge and now taking signups on the event website.
The in-person race will take place on Sunday, Sept. 25 in various locations around the world. The U.S. race will take place in Los Angeles. Registration for the U.S. race is free during the month of August and a small fee in September. Participants attending the scheduled races can register to either walk or run a 5K or 10K.
Virtual runners will receive a digital runner bib. After the completion of race tracking, runners will be mailed a Participant Pack, which included a tote, cooling towel and finishers medal. In-person runners will receive the Participant Pack with the additional tech runner’s shirt and sustainable water bottle accessible for pick up the Saturday prior to the race or the morning of the race.
Bimbo Bakeries USA’s goal is to surpass its 2021 record of 26,000 US participants and its donation of 260,000 slices of bread. The company will be increasing the number of slices donated per person to help achieve that goal.
“The Global Energy Race 2021 broke record figures for participation with 500,000 global runners, thereby achieving the greatest donation of bread in history,” said Alberto Levy, global marketing VP for Grupo Bimbo. “This year we have another opportunity to help those most in need. We invite everyone, whether as a runner or walker, to join this great race for a cause and help us make history again. You run; we donate.”
The partnership of Feeding America and Bimbo Bakeries USA goes beyond the Bimbo Global Race as both companies give back to local communities through food bank donations throughout the year. Bimbo Bakeries donates 20 million pounds of food to Feeding America foodbanks around the country.
