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Good Word expands distribution to Whole Foods nationwide

Good Word Chocolate Chip protein cookie and Whole Foods Logo
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

AUSTIN, TX — Good Word, an emerging better-for-you snack brand, announced the expanded distribution of its Protein Cookies into more than 500 Whole Foods Market locations across the US.

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“We’re not just selling cookies; we’re offering a delicious tool for wellness-minded consumers,” said Brad Snedden, founder of Good Word. “Our Whole Foods partnership allows us to bring our mission of convenient, nutritious snacking to protein enthusiasts nationwide.”

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The brand was part of Whole Foods’ local vendor program in 2019. Good Word’s better-for-you cookies are made with clean-label ingredients such as cashew butter, collagen, minimally processed coconut sugar and almond flour. The dairy-, grain- and gluten-free product is currently available in Chocolate Chip and Peanut Butter Chip flavors and boasts 10 grams of protein per serving.  

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The Whole Foods expansion is the first step in the brand’s long-term growth strategy. 

As seen in the October | Q4 2024 issue of Commercial Baking, cookies made with “free-from” formulations and premium ingredients are resonating with consumers

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