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Good Eat’n nets new equity partner, launches Ragerz snack

Chris Paul (left) and Paige Bueckets holding Good Eat'n snacks with red-green background
PHOTO CREDIT: BOBBY METELUS
BY: Annie Hollon

Annie Hollon

LOS ANGELES — Good Eat’n, a better-for-you snack brand founded by former NBA All-Star Chris Paul, announced WNBA star Paige Bueckers as a new equity partner for the business.

“I’ve always believed you shouldn’t have to choose between big flavor and better ingredients,” Paul said. “Paige joining the team brings a whole new energy. I respect her as a hooper first and foremost; she is the perfect partner to help us grow this brand in a culturally relevant way that’s fun and meaningful.”

In addition to the new partnership, the brand launched Ragerz, a new salty snack co-created with Bueckers. The rolled tortilla chip, available in Chili Lime and Sweet Chili Crisp flavors, offers consumers a spicy snacking option with no artificial ingredients.

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Not only will a percentage of all sales from the new product line be donated to charity, but Good Eat’n is also partnering with the Paige Bueckers Foundation to donate Ragerz and other snacks to Feed the Children, an organization committed to ending childhood hunger.

“I’m proud to create something people can enjoy that’s better for them,” Bueckers said. “Joining Good Eat’n is a chance to help build a company that reflects my values, especially our commitment to supporting kids and fighting childhood hunger. I’m excited to help grow this brand into a household name.”

Good Eat’n Ragerz are available at Walmart, in-store and online, with additional distribution through GoPuff nationwide and in Texas via H-E-B and DoorDash beginning Dec. 29.

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