CAMDEN, NJ — Goldfish, part of The Campbell’s Co.’s Pepperidge Farm brand, has leaned into the sweet side with the upcoming release of Goldfish Sweet Grahams.

“Our permanent additions to the Goldfish Grahams line come after a surge in popularity, thanks in part to successful limited-edition collaborations with iconic brands like Hello Kitty and Elf,” said Mike Fanelli, senior director, snacks marketing at Goldfish. “This expansion provides an opportunity for us to tap into the growing bite-sized sweet cracker category and engage Gen Z and millennial snackers with trending flavors that satisfy their need for a little treat.”

The new offering is available in three flavors: Strawberry Shortcake, Cinnamon Roll and Vanilla Cupcake. Goldfish Sweet Grahams appeal to a wide range of consumers seeking “little treat culture” and permissible indulgence.

Goldfish Sweet Grahams will be available at retailers nationwide starting in January for an SRP of $3.59.