CAMDEN, NJ — Following Sweet Grahams’ permanent addition to the Goldfish product portfolio at the end of 2024, the Pepperidge Farm brand teamed up with Warner Bros. Discovery Global Consumer Products to craft limited-edition Goldfish Butterbeer Flavored Grahams.
The new sweet baked good, inspired by the magical beverage from the Harry Potter franchise, features notes of butterscotch and vanilla and comes in shapes including a Butterbeer barrel and stein along with the traditional Goldfish shape.
This continues the snack’s track record of cross-brand collaborations. In 2022, Goldfish teamed up with Dunkin’ to create limited-edition Pumpkin Spice Grahams, nodding to the popular fall coffee flavor.
“The Harry Potter Butterbeer partnership is an exciting new chapter in our journey of creating unforgettable flavors and shapes for our Goldfish Grahams portfolio,” said Mike Fanelli, senior director of Goldfish. “Following recent collaborations with cultural icons like Elf and Dunkin, we knew snackers were craving more sweet treats from everyone’s favorite fish-shaped snack. We can’t wait for Harry Potter fans and all snackers to try these delicious Goldfish Butterbeer flavored grahams.”
Starting in March, 6.1-ounce bags of Goldfish Butterbeer Flavored Grahams will be available in national retailers for a limited time at an SRP of $3.69.
