NORWALK, CT — A new big fish is swimming onto the snack scene: Goldfish has introduced its new Mega Bites, joining the brand’s portfolio of more than 20 cracker varieties.
The Mega Bites are bolder, bigger and cheesier than the classic Goldfish enjoyed by kids young and old for nearly 60 years. A permanent addition to the Goldfish lineup, Mega Bites are 50% larger than the regular crackers.
The new snack is available in Sharp Cheddar and Cheddar Jalapeno, delivering a touch of heat and robust flavor with a crispy, flaky texture.
Goldfish were first introduced to the United States in 1962 and originally offered as a snack to be served with cocktails, showing up in places like local pubs, bowling alleys and dinner parties. However, the brand became a popular kids’ snack when smiles were added to many flavors in 1997. As Goldfish introduces innovative new flavors, the crackers remain a staple in households and lunchboxes across America.
Goldfish consumption has shifted recently, with adults now eating 40% of all Goldfish sold. Pepperidge Farm developed Mega Bites as a bold new solution to satisfy the adult-sized cravings of these longtime Goldfish fans.
“This is the first time Goldfish has created a snacking experience specifically with ‘grown up’ tastes in mind,” said Janda Lukin, CMO of Campbell Snacks. “We’re at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups — in the college dorm, snacking at your desk, wherever that is these days — while remaining a snack for all families. We’re excited to keep creating bold and playful snacks and experiences.”
Goldfish Mega Bites are coming to major retailers soon for a suggested retail price of $2.69 per 5.9-oz. bag.
