Global fortified biscuit market on the rise

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Global fortified biscuit market on the rise

11 Mar 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

DUBLIN — The global fortified biscuit market is projected to undergo substantial growth during the forecast period (2021-2026) owing to the growing consumer demand for optimum nutrition and high fiber biscuits.

The rising demand for sugar-free and low-calorie content, growing obesity around the world and increasing focus toward health and wellness are key factors which are expected to propel the market in the coming years. These products pack a punch of nutrition for consumers seeking a balance between on-the-go convenience and healthy ingredients. Such lifestyle needs are another important factor anticipated to fuel demand for fortified biscuits globally.

The market is segmented based on product type, ingredient type, distribution channel and region. Based on product, the market is segmented into plain biscuits, cookies, sandwich biscuits, crackers and others. The plain biscuits and cookies segments hold significant market share due to the increasing health consciousness among consumers. Also, changing eating behavior and rise in working class population is leading to the growth of the baked plain biscuits and cookies markets.

“Fortified biscuits pack a punch of nutrition for consumers seeking a balance between on-the-go convenience and healthy ingredients.”

Some of the major players operating in the global fortified biscuit market are Arnotts Biscuits Holdings Pty Limited, Annas pepparkakor AB, Burton’s Foods Ltd., Danone Group, Dali Group, Kraft Foods, Kellogg Co., Parle Products Pvt. Ltd., Nestle SA., Britannia Industries Ltd., ITC and Lotus Bakeries NV. These major market players are involved in developing innovative products to enhance their quality and bring more nutrient containing products.

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