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Joanie Spencer, editor-in-chief of Commercial Baking

General Mills brings soft-baked Mott’s innovation to market

Boxes of Mott's Apple Filled Bars on blue background
PHOTO COURTESY OF MOTT’S
BY: Annie Hollon

Annie Hollon

MINNEAPOLIS — General Mills is diversifying its Mott’s soft-baked bars line with a new addition designed to meet the demand of on-the-go consumers.

The brand’s new Apple Filled Bars, which feature a real fruit filling and whole wheat flour exterior, are available in three classic flavors: apple, strawberry and blueberry.

“These bars are an exciting addition to our existing Mott’s Soft Baked bar portfolio, bringing parents a portable apple puree-filled bar with ingredients they can feel good about,” said Taylor Roseberry, brand experience manager for Mott’s Bars at General Mills. “It’s the snack they’ve been waiting for, easier than ever to grab and go — no ifs, ands or crumbs about it.”

The individually wrapped bars can be purchased in 5-count boxes at retailers nationwide for an SRP of $4.79.

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