CHICAGO — To provide consumers with a lineup of snacks for the upcoming soccer-centric season, Kellanova, now under the Mars Snacking umbrella, introduced six limited-time snacks across its portfolio of brands in partnership with the U.S. Soccer Federation.
The new additions include themed twists on popular snacks:
Cheez-It Original Flags & Stars: Now in festive flag and star shapes, baked with 100% real cheese.
Cheez-It Chili Cheese Dog: Packed with the heat of chili, creaminess of cheese and savory flavor of a classic hot dog.
Pop-Tarts Star-Spangled Blueberry: A sweet, blueberry-flavored filling, topped with white icing and festive red and blue sprinkles.
Pringles Spicy Loaded Nachos: Combining the spicy and savory flavors of spicy jalapeño and nacho cheese in a crunchy potato crisp.
Rice Krispies Treats Red White & Blue Sprinkles: Topped with red, white and blue sprinkles.
Town House Star Spangled Original Crackers: Now in the shape of a flag.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” said Maggie Hoy, omni center of excellence lead at Mars Snacking. “This lineup is a banner for US team spirit; from sweet to savory, we’ve created limited-edition flavors in partnership with the U.S. Soccer Federation meant to be the perfect co-star for every goal, every save and every moment of celebration this season.”
The limited-time items will be available at retailers nationwide starting in May. Consumers can also find additional US soccer-packaged retail exclusive in-store displays at select retailers for a limited time.
