LA VERNE, CA — While Vitawest Nutraceuticals has established a reputation in the vitamins and supplements sector, the company is expanding its market presence with the launch of its new division, focusing on functional foods in the protein category. The initiative meets the growing demand for nutrient-dense products and better-for-you foods.
The launch will introduce a range of new products, including signature protein bread, high-protein pancake and waffle mixes and other baked goods.
“Our goal is to offer customized private label solutions that help gyms, sports nutrition brands and fitness enthusiasts meet their nutritional needs,” said Iraiz Gomez, co-founder and co-CEO of Vitawest Nutraceuticals. “We’re excited to bring our expertise in supplements to the functional food space, offering products that not only taste great but also deliver the protein, vitamins and minerals needed to support optimal performance.”
The functional food line is designed for meal flexibility and customization for consumers. In addition to the new offerings, Vitawest Nutraceuticals will offer specialized programs tailored to gyms and sports-related businesses, including personalized product formulations and private labeling options, serving as a bridge between the fitness and wellness sectors and high-quality food products.
“With a growing demand for functional foods in the fitness world, we’re excited to be at the forefront of this movement,” Gomez said. “We believe that providing quality, customized food solutions for athletes and fitness enthusiasts will play a key role in helping them achieve their performance and health goals.”
