PLANO, TX — Frito-Lay, a leader in the snack space and a division of PepsiCo, introduced an industrially compostable bag for its brand Off The Eaten Path, advancing the company’s goal to design 100% of its packaging to be recyclable, compostable, biodegradable or reusable across its portfolio by 2025.
Off The Eaten Path is a better-for-you snack brand with veggie crisps and puffs using ingredients such as chickpeas, peas, rice and beans. The snack brand aims to not only be better for the human body, but for the planet as well, leading it to pilot the industrially compostable packaging. The packaging is primarily made from non-food, plant-based sources, and is specially marked on the Chickpea Veggie Crisps or the Veggie Crisps.
The bags are currently available at Whole Foods Market and select retailers starting this month. The release is a part of PepsiCo’s larger investments in the PepsiCo Positive (pep+) transformation, putting sustainability at the center of how the company will create growth.
“Everyone can play an important role in bringing positive change for our planet,” said Marissa Solis, senior VP of marketing, Frito-Lay North America. “We see these new, industrially compostable Off The Eaten Path bags as an easy way for consumers to forge a new path forward in creating a world where packaging never becomes waste.”
In order to send the packaging to be composted, consumers are invited to sign up on the TerraCycle program page where they are given the choice to either mail in the packaging using a prepaid shipping label or locate a local composting drop-off location via the company database.
“Since our founding, TerraCycle has made it our mission to ‘eliminate the idea of waste’ and provide consumers with a simple process to responsibly dispose of the packaging generated from the items they use and consume every day,” said Tom Szaky, founder and CEO of TerraCycle. “Through this composting program, consumers can demonstrate their respect for the environment by taking an active role in the end-of-life processing of their favorite brand of chip.”
The snack brand will also donate $1 to Ocean Conservancy for every specially marked compostable bag returned to TerraCycle my May 30, 2022 up to $192,000.
“We are thrilled to team up with Off The Eaten Path with the launch of these new, compostable bags,” said Edith Cecchini, project director, corporate strategy and policy, Ocean Conservancy. “Packaging design innovations such as this will move us a little closer to a circular economy, and an ocean free of trash.”
To learn more about the snack brand and composting problem, visit Off The Eaten Path’s website.