THOMASVILLE, GA — Baking giant Flowers Foods announced the promotion of David Roach from president of cake operations to the new position of chief strategic projects officer role.
In this position, Roach will be responsible for leading strategic projects for the company and will report to COO Brad Alexander. Chief supply chain officer Tom Winters will now take the responsibilities for cake operations.
“David has nearly 30 years of leading successful teams at Flowers,” Alexander said. “As president of cake operations, he has done an outstanding job of driving operational efficiencies at our snack bakeries. His tremendous experience, leadership skills, and operational knowledge will serve us well as he leads our strategic projects efforts across the company.”
Roach’s career at Flowers began in route sales in Atlanta working in sales management before being promoted to regional sales director for the central region. He later became VP of sales for Flowers Baking Co. of Villa Rica in Villa Rica, GA, and later he was promoted to president of the bakery. Roach also worked as president of East Tennessee Baking Co. in Nashville, TN, and was then promoted to SVP of the central region. He also served as president of the snacking/specialty business unit before his most recent role as president of cake operations.
In the industry, Roach’s involvement spans from the American Bakers Association to the Quality Bakers of America, with previous involvement in the Grain Foods Foundation. He also served on the board of directors of Dave’s Killer Bread Second Chance Foundation. Roach holds a bachelor’s degree from Georgia Southwestern State University in business administration with a marketing major.
