THOMASVILLE, GA — Flowers Foods revealed four new products from its Nature’s Own, Tastykake and Wonder brands. The baking company rolled out three products in the bread aisle, including its first keto white bread loaf, and a dippable sweet good in the snacking segment.
“Across our portfolio, product innovation is delivering fresh, new offerings to satisfy our consumer’s wants and needs,” said Mark Courtney, chief brand officer at Flowers Foods. “These additions perfectly complement our existing portfolio —offering shoppers even more choices from trusted brands they know and love.”
The Nature’s Own Keto loaf boasts one net carb per slice. The Non-GMO Project-verified Perfectly Crafted Artisan Style Everything Bun is topped with an everything seasoning blend. Both products contain no artificial ingredients, flavors, colors or preservatives.
Wonder’s latest innovation, Hawaiian Buns, adds a sweet variety to the bun category. The product balances the soft texture the brand is known for and is sturdy enough to hold several ingredients.
Tastykake launched Dipp’n Sticks, a reimaged version of the traditional donut stick, puts a modern twist on the classic sweet good with lemon blueberry and chocolate flavors.
