DENVER — Flagship Food Group, a manufacturer of Hispanic and Southwestern foods, has rebranded to Insignia International.
“‘Insignia’ is the Spanish word for flagship, and this natural and elegant evolution of the name makes it clear that we are committed to premium Hispanic and Southwestern products and flavors, and that we embark on an exciting, dynamic new future,” said Adam Butler, CEO of Insignia International. “The new Insignia logo and concept for the company serves to usher in a strong future of growth with the recent acquisition of several exciting Hispanic food brands — many of which are amongst the fastest growing and in demand in the industry.”
Flagship Food Group has been in the Hispanic food market for more than 20 years. It owns brands such as La Tortilla Factory, Young Guns and Mama Lupe’s.
“Our mission is to forge a new frontier of flavor in Hispanic and Southwestern foods,” Butler added. “This is not a new development — our brands, including 505 Southwestern, La Tortilla Factory and Yucatan Guacamoleare — all leaders in their Southwestern categories, and we felt it was time that our corporate name matched our commitment to this fast-growing industry sub-sector.”
“Our mission is to forge a new frontier of flavor in Hispanic and Southwestern foods.” — Adam Butler | CEO | Insignia International
The name change is accompanied by the addition of several new executive leaders, Jason Parasco as chief sales officer; Scott Frick as COO; Vikramjeet Singh as chief growth Officer; and Mayank Singh, as head of R&D.
“Not only have we more than doubled the size of our business over the past few years, we have leaned heavily into the Hispanic and Southwestern categories,” said Rob Holland, chair of Insignia. “We acquired 505 Southwestern in 2008 and have grown that brand from a regional gem to the largest jarred green chile brand in the USA. Our passion for modernizing the flavors of Southwestern and Hispanic foods has been core to our mission for years, if not decades. With this change, our corporate identity and new logo now reflect this.”
