CHANTILLY, VA — Two snack brands united to turn a classic chip-and-dip icon into one crunchy cracker. Firehook and Ithaca, the former known for small-batch artisanal crackers and the latter for its fresh-ingredient hummus, launched a limited-edition product: Firehook x Ithaca Hummus French Onion Crackers.
“At Firehook, ingredient-driven innovation is in our DNA,” said Maura Mottolese, Firehook’s CEO. “Collaborating with Ithaca Hummus is not only a natural extension of our artisan values — but a partnership between two brands that prioritize using only the best ingredients to deliver unparalleled sensory satisfaction.”
Inspired by the popular Ithaca hummus flavor, the new cracker captures the savory notes of French onion dip and transforms it into a crunchy, bite-sized snack.
“We partnered with Firehook because our fans have been pairing our brands for years,” said Chris Kirby, founder and CEO of Ithaca Hummus. “We share a commitment to real ingredients and bold, category-leading quality. Together, we set out to make shopping (and snacking) more fun and delightfully unexpected for consumers.”
The Firehook x Ithaca Hummus French Onion Cracker will be available for a limited time in a 5.5-ounce box at select retailers nationwide and on Amazon.
