LOS ANGELES — A year after Forward Consumer Partners nabbed Firehook, the artisanal cracker brand has expanded its board of directors with the addition of Becca Millstein, CEO and co-founder of tinned seafood company Fishwife.

“Firehook’s decades-long commitment to the highest possible quality resonates deeply with me,” Millstein said. “I have such admiration for Firehook’s founder, Pierre Abushacra, his original vision and the care he’s taken in patiently building his beloved business since 1992. I look forward to working with the brilliant teams at Firehook and Forward to help shape their exciting next chapter and unlock new avenues for success.”

As a board member, Millstein will lend insights to support the baking company’s marketing and innovation strategies.

“We are thrilled to welcome Becca to Firehook’s board of directors,” said Maura Mottolese, CEO of Firehook. “Her vision and creativity will play a vital role in shaping Firehook’s strategic direction and amplifying the brand.”

This news follows Firehook’s recent brand refresh and the release of its limited-edition Parmesan Truffle Crackers.