MCLEAN, VA and CHICAGO — Mars, Inc. has been in talks to acquire Kellanova since August 2024, and with the European Commission’s final stamp of approval, the CPG company is ready to complete the transaction on Dec. 11, subject to the satisfaction or waiver of customary closing conditions.
“We are excited to have received final regulatory approval for the pending acquisition of Kellanova,” said Poul Weihrauch, CEO and office of the president of Mars. “Our focus now turns to welcoming Kellanova employees to Mars and creating an even more innovative global snacking business that delivers greater choice and quality to more consumers around the world.”
The deal will bring Kellanova’s collection of snack brands — including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats and RXBAR — into the Mars Snacking portfolio of brands, joining the likes of KIND Snacks.
Once completed, the combined Mars Snacking division is anticipated to generate $36 billion in annual revenues. This division will remain headquartered in Chicago, operating in more than 145 markets.
“Today marks an extraordinary milestone and the culmination of years of work for many of our associates,” said Andrew Clarke, global president of Mars Snacking. “We can’t wait to welcome Kellanova talent to Mars and create a shared, global snacking leader with a beloved range of brands. We’ve said all along that Mars Snacking and Kellanova will be better together, building on the strength of our respective legacies and capabilities to unlock new possibilities and drive growth.”
Once the transaction wraps, Kellanova’s common stock will be delisted and cease trading on the New York Stock Exchange.
