WK Kellogg will join Ferrero’s extensive snack and candy brand lineup, which includes Nutella, Ferrero Rocher, Keebler and Famous Amos. Ferrero has plans to invest in and grow WK Kellogg’s existing brands — including Froot Loops and Rice Krispies — to support its growth in the new market.

“We believe this proposed transaction maximizes value for our shareowners and enables WK Kellogg Co. to write the next chapter of our company’s storied legacy,” said Gary Pilnick, chair and CEO of WK Kellogg. “Since becoming an independent public company in October 2023, we have made excellent progress on our journey to become a more focused and more profitable business — driven by our tremendous people and a winning culture — all while building a strong foundation for future growth. Joining Ferrero will provide WK Kellogg Co with greater resources and more flexibility to grow our iconic brands in this competitive and dynamic market.”

Following the completion of the transaction, WK Kellogg’s current headquarters in Battle Creek, MI, will remain the core location for Ferrero’s North American cereal operations.

“As a family-owned private company with values in line with our founder W.K. Kellogg, Ferrero provides a great home for our people and has a track record of supporting the communities in which it operates,” Pilnick said. “We look forward to collaborating with their team to deliver on the great promise of cereal, explore opportunities beyond cereal, and help us bring our best to consumers every day.”