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Ferrero acquires WK Kellogg Co.

Ferrero and WK Kellogg Co. logos on grey geometric background
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

LUXEMBOURG — The Ferrero Group, parent company to snack brands including Famous Amos, Keebler and Mother’s Cookies, completed its acquisition of WK Kellogg Co., making it a wholly owned subsidiary of Ferrero.

The acquisition supports Ferrero’s plan for strategic growth in North America and expands the company’s reach across more consumption occasions with cereal brands that consumers are already familiar with under the Kellogg’s name. Ferrero plans to invest in and grow WK Kellogg’s brand portfolio across the US, Canada and the Caribbean.

The transaction was previously announced on July 10 and approved by WK Kellogg shareowners on Sept. 19. With the completion of the transaction, WK Kellogg shareowners are entitled to receive $23 in cash for each share of common stock they owned immediately prior to closing. WK Kellogg has ceased trading and will no longer be listed on the New York Stock Exchange.

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