REGINA, SASKATCHEWAN — Farmer Direct Organic (FDO), the leading North American manufacturer of nutrient-dense, organic pantry staples, announced it is now the leading global supplier of Regenerative Organic Certified (ROC) grains. It is a part of the company’s commitment to regenerative organic farming practices, which promote soil health and biodiversity and are some of the most promising modern solutions to climate change.
FDO’s products are fully traceable to the source and grown by organic family farmers across the US and Canada. Founded in 2018, the company sells its products in more than 2,000 retailers nationwide, including Whole Foods Market, Fresh Market, and independent natural and organic food retailers.
In addition to supplying ROC private label packaged grain products to major retailers, the FDO brand is certified organic, plastic neutral certified by rePurpose Global, and tested clean certified for glyphosate and pesticides. The company currently sells rolled oats, chickpeas, hemp hearts and more, which are gaining popularity as bakers seek alternative ingredients to enhance their products’ nutrition profiles.
“We at Farmer Direct Organic are extremely proud to be the world’s largest ROC grain supplier,” said Jason Freeman, co-founder and CEO of FDO. “Our leadership position in supporting organic family farms and their crucial work building soil reinforces our dedication to promoting regenerative organic farming practices. This way of farming is critical to the health of our planet and humans. It is intrinsic to what our company values and how we do business.”
“Increasingly, retailers are asking for ROC-certified products because their shoppers are demanding healthy products that support the true and most prolific soil builders: regenerative organic family farms,” Freeman said.” —Jason Freeman | co-founder and CEO | Farmer Direct Organic
ROC is a new certification for ingredients in food, personal care and beyond. ROC farms and products meet the highest standards in the world for soil health, animal welfare and farmworker fairness. The certification is overseen by Regenerative Organic Alliance (ROA), a nonprofit formed by Patagonia, Dr. Bronner’s and the Rodale Institute.
“Increasingly, retailers are asking for ROC-certified products because their shoppers are demanding healthy products that support the true and most prolific soil builders: regenerative organic family farms,” Freeman said. “There’s a lot of fear regarding climate change, but if we put our faith in regenerative organic family farms, foresters and fishers, we will be able to make the positive shift away from extractive systems to regenerative systems.”
