SAINT-LIBOIRE, QUEBEC — Farinart, a specialist in the processing and mixing of grains and seeds for the baking industry, is broadening its capabilities and diversifying its portfolio with its entrance into the baking mixes market.
The company now boasts a dedicated production site located in Saint-Cyrille, Quebec, equipped with an industrial dry blender and flexible packaging machinery for various formats. The new facility will be used to produce a wide range of customized baking mixes.
“As the baking mixes sector is predicted to keep growing, it seemed only natural to embrace this trend and strategically enter the market,” said Elisabeth Brasseur, VP of sales and innovation at Farinart. “We see a rising demand for locally sourced products, and we are well-positioned to meet this need as we support and work closely with farmers across Quebec and Canada.”
The expansion allows Farinart to tap into new revenue streams. According to dessert mixes market analysis, consumers are looking for cleaner labels and healthier options. By entering this new market, Farinart can continue its mission of supporting bakeries and retailers with private labels to launch healthy, innovative products while streamlining operations.
“Most of the grain we process comes from North American farms,” Brasseur continued. “More than 40 percent of our grain is sourced from Quebec farmers, and 25 percent is obtained from farmers in the rest of Canada. This will allow us to simplify our customers’ supply chain, who will have fewer items to purchase, control and store.”
Farinart’s R&D team utilizes sustainable and clean-label ingredients to create tailor-made concentrates and ready-to-use baking mixes such as brioche bun and potato roll bases as well as cookie, cake, brownie, muffin, pancake, waffle and granola bar mixes. The new mixes will address consumers’ dietary restrictions and preferences, such as those seeking more organic, clean-label, allergen-free and vegan products on the market.
